Thursday, May 31, 2012

How To Choose An Effective SEO Services in India?

Any person acquainted with the community wide web and using it in day these days life is aware of the consequences of seo to an level. The organizations that are serious in marketing products or services on the internet can not ignore the value of Look for Web page Search engine optimization or SEO solutions.
As the community is diminishing and is becoming a small place to live in, the customers have an option to use goods and solutions provided by the produces of other nation. This has led to a situation where more number of customers looks for the products on the internet.

More and more organizations are using seo, as it is among the very best device on the internet that can help them to increase their sales to higher level. The common viewpoint of professionals declares that SEO will soon become a matter of success for every organization if used in the right style.

SEO is an efficient process by which excellent amount visitors to your website can be produced by the way of enhancing your organization's position on the various google. The precise revenue of the SEO Company Delhi is actually incalculable because SEO is very time-dependent. The techniques of SEO are plenty of and SEO professionals have the level knowledge on the techniques that would increase the seo as each website needs different perform to obtain successful position. These professionals are able to help you to obtain a excellent sum of focus on web visitors at your website.

If you are left with the question as to how to choose SEO Services that are efficient, here is an response.

o While selecting the organization offering SEO solutions make sure that the professionals who works on your website have the skills in using the newest resources that can help you to protected good position in all google not just one of them. As the community wide web community is enhancing, so are the methods of the Look for engine are getting more and more complicated constantly.

o Further, appropriate study is critical for the getting the preferred outcomes and you don't need any SEO organization, who will perform the same perform as they have done for others.

o To utilize the preferred positions, it takes somewhere few several weeks to a few months for google to catalog your website and for the change of position to take impact. So, if any optimizer who guarantee you to provide with immediate outcomes, he is absolutely making bogus guarantees or else will use illegal ways to advertise your website.

o Remember, illegal methods may help to accomplish outcomes in the reduced period however will definitely damage your website in the longer run, so think what you would want to obtain.

Tuesday, May 29, 2012

Which Type Changes Google Bring in The Google Penguin Update?



Not a while has approved since most website owners became familiar with Look for Google Panda. However, versus what most individuals expected, the industry massive did not stop here and on Apr 24 a new upgrade was released. Look for engines Penguin comes with no less than 52 formula changes and many more charges for websites using over-optimization. Like in the Panda upgrade, associates of the organization stated charges would only be used to webpages with issues, without the risk of impacting authentic websites. A difference would be that Look for engines Panda reassesses all websites on average once monthly, while with Penguin the search engine optimization is analyzed consistently. As a end result, it is now important for website owners to evolve to the new requirements in a very little while, because charges will be stopped instantly.

In the last week many websites have decreased in the natural Google try to find certain key word words. Look for engines sense is now clear and its main objective is now preventing trash. When Look for engines came out with the Panda upgrade website owners were very dissatisfied. Now that the organization developed another product, Look for engines Penguin, most individuals are even more concerned and expect the toughest.

In its almost one 30 days of everyday living, Look for Google Penguin has affected more than 3% of natural outcomes. Many websites have experienced more than in the last Panda upgrade. The Look for engines formula change was even more serious. And more issues can be due to this continuous upgrade, significance that a web page listed among the top outcomes may not be listed at all after several hours if some problems are recognized. The new formula changes are used to prevent trash articles as much as possible and target websites that use all sorts of techniques for fast progression in Google search, mainly excess of key terms.

Some of the solutions you should stay away from if you want to avoid Look for Google Penguin from 'hurting' your business are as follows:

Duplicate articles on Blogs or on the subdomain of your page;
Keyword or term solidity that is too large;
Automatic Inquiries Form, such as the use of question programs;
Hidden links;
Black Hat SEO techniques;
A bad design or bad hyperlinks framework.
Therefore, make sure you re-check the key word solidity in all your webpages and ensure this is up to the latest requirements. Finally, if you believe your website was fined for no reason you can always publish reconsideration ask for, describing your problem in details. An answer is not always assured, but this is worth trying.

Monday, May 7, 2012

What Is SEO?

Both pay-per-click and SEO are focused to get your web page placed as near to the top of google look for as possible. Promotion and SEO are different, yet very, very identical. SEO In India is a company who is regarded as the primary aspects in improving the visitors of the web page. The principles of good SEO are hardly a key. The individuals who least is aware of concerns with URL framework and SEO are the very individuals who make them: web designers, developers, and application designers.

Many long-time SEO's are now looking at the big image and using the services of user friendliness experts. Some SEO are fraud performers. I find it exciting that so many newbies are given the incorrect impact that there is one almighty response to doing well in google. SEO are specialised techniques used to boost your web site, to be Internet google look for helpful and improve your possibilities of putting well in looks. But SEO can also be the most successful techniques of generating brings because any brings you obtain from SEO are free brings.
There are a lot of companies that embrace a fast and illegal strategy to SEO known as Dark-colored Hat SEO. They implement illegal methods that are against look for guidelines. The best outcomes from SEO are hardly ever obtained instantaneously. Dark-colored hat SEO are the methods used to deceive the the search applications in order to bring in more traffic to sites. Internet marketers who unintentionally implement black hat methods of SEO are more susceptible to changes in look for methods and confronted being prohibited.

Most ebook guides on the topic of SEO are best considered as a automobile to help the starter understand the process of seo. This is because the concepts behind SEO are not simple. They are very useful and most website entrepreneurs are engaged in SEO and using it. White hat and black hat SEO are two opposite opinions of how to do seo. Simply speaking, SEO are methods that aim to increase the place or place of a web page in the results created by the search applications. The benefits of SEO are almost endless.

Watch out for SEO Resources and application that is aged and completely ineffective. Always research before you buy any SEO application because the look for Algorithms are never stand still thereby enhancing their look for technological innovation to provide the most appropriate outcomes for their customers. SEO tools for Google, MSN and Google are several. SEO tools for report search engine optimization were also released by PRWeb at the end of May known as SEO Master. Search web page search engine optimization is not simple, but with the right SEO tools, your web page marketing process just got a lot easier. Weblogs are one of the best SEO tools around and some like WordPress are completely free. Google Sitemaps' are a highly effective SEO tools which you can get completely free by viewing my web page.

MSN has released a package of SEO tools to go with their Pay Per Simply click product Adcenter. There are many SEO tools available on the internet, some are better then others, and some are not. Headlines labels, appropriate Search term solidity, appropriate textual content style print styles, start textual content key-phrase as whole words, alt picture tag textual content, backlinks directing to your site and each page and your website itself are some things to pay attention too. Many specialised SEO tools can help you figure out the reputation and the competition of your possible key terms and can help increase your seo particularly in Google.
Composing fresh articles for SEO performs a large role in keeping guests on a website. Let's talk exclusive web page articles and SEO articles strategy. Finding a excellent SEO author is easier than you think. Just run a Look for or look through elance.com. What is excellent SEO Content? It is exclusive, quality information that your guests can use and is helpful to them. RSS for are an crucial tool in the SEO articles resource. If you clean SEO articles and end up cotton wool swab a couple trash webpages, you may get discovered even more because someone is analyzing the other trash webpages.

The primary factor that will determine whether your SEO articles is "good enough" is the articles provided by competitive sites. You need unique articles that nobody has in order for it to pass replicate articles filtration. That's why it is important to get your articles listed before you publish them to the google. I think these days though internet google search methods can find back the articles and see who released it first, so at least make sure you publish it to your blog or web page before posting it to article submission sites.

To enhance the concept of your website, you need search term rich SEO articles. SEO content tips articles author's main aim is to create a new article which is unique, simple, useful and also to the point. Create specific targeted SEO articles for the separate webpages. Unique SEO articles continues to be master. Displaying your guests you can really write exclusive, powerful articles, your traffic will grow very fast. Earlier it was just content but now it is widely known as SEO content. However there are some demanding rules required on SEO articles. Once you have guests, your SEO articles should be transforming them into customers. With effective SEO articles on your web page, half of your serps search engine optimization work is done.

Ethical seo is a must or you will get prohibited. It's not if, it's when. Look for web page search engine optimization was and still is amazing to me. Look for Engine Optimization is an integral part in a sites achievements. The purpose of Look for Engine Optimization (SEO) is to achieve high organic internet google search location for appropriate key terms or key terms. Selecting an moral seo agency to position well in the organic results is essential to long lasting achievements.
Your white hat Seo (SEO) promotion will provide you with a long lasting improve in website visitors and certified visitors to your Web Site. Visit my website often and add it to your preferred as I upgrade you with the newest news and gossips in the internet google look for search web page optimization industry daily. The effects of bad internet google look for search web page optimization are harmful and very gloomy. Each web page is unique in its own way and hence your (SEO) plans change from web page to web page.

My website has some tips on how to perform internet google look for search web page optimization (also know as SEO) on your web page. I have a no cost, complete guide to the practice of internet google look for search web page optimization for those different with the subject if you send me an email. There's a lot of buzz out there about internet google look for search web page optimization (SEO) services. Some are good and some are bad. Read through Google terms as they have some information on their website about it.

Too often, visible design and SEO are recognized as a common compromise. Pay-per-click and SEO are focused to get your web page placed as close to the top of google look for as possible. Pay-per-click have a price, but the presses from SEO price you nothing. SEO are considered as the primary factors in improving the visitors of the web page. Both, PPC and SEO are important. The truth is, the most fulfilling part of SEO are often the slowest to compensate. PR and SEO are based mostly on magazine reliability and importance, not a direct payment for visibility.

SEO are specialised techniques used to increase your web website, to be Search web page friendly and improve your chances of putting well in looks. There are a lot of organizations that embrace a fast and illegal approach to SEO known as Black Hat SEO. The primary elements of on-page SEO are look for web page optimization of the name tag, the name tag, the body text and the Meta data. Companies interested in SEO can be not very happy with how their web page looks. Developers with an understanding of SEO are popular. As a straightforward, sites with excellent Search Engine Optimization are making massive steps in positions and getting a major increase in no cost visitors with Google new upgrade.
Excellent web user friendliness and SEO are thrown away if people who check out your web can't tell that you are ought to have their believe in. Those who are dedicated to SEO are in the unique place of knowing the web in a way that no conventional marketing organization can wish to. Bright hat and dark-colored hat SEO are two opposite opinions of how to do seo so if you use one, select meticulously. The second most essential factor for high SEO is the headers. Use H1, H2, H3, H4 headers.

Many of the methods that can be used for SEO are prohibited by the various google. The advantages of SEO are almost endless. Bad methods of SEO are a demanding 'NO' - Like same shade textual articles as the qualifications and Entry webpages can get your website prohibited. The five makes of SEO are appropriate Key terms, unique Content, fresh Value, appropriate Backlinks and appropriate use of Technological innovation. Developing for customers and designing for SEO are not mutually unique objectives. There will be bargain. Bright hat SEO are methods that adhere to accurately the laws and regulations offered by google take a place a better possibility of getting visitors and greater positions than dark-colored hat methods.

For this reason you should try to remain modified as far as new SEO are worried. The off-page components of website marketing and SEO are just as essential. A lot of concerns with SEO is very primary and just needs time to work to be grabbed on google. Web style and SEO are two very different professions, but a certain level of cooperation is necessary. It's easy to see why effective SEO are now very much in need. Black hat SEO is methods used to technique or operate google for greater positions.

If done effectively, the outcomes of your SEO attempts are very amazing. Those who exercise what some reference as "ethical" and "correct" SEO are known as Bright Hat SEO's. The most essential for SEO is to adhere to the suggestions and you won't have anything to fear about.
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Saturday, May 5, 2012

SEO In India Provided Boom in E-Marketing


spects of improving it for Look for Applications.

It is more about creating a quality websites and advertising items which comes up in top positions of the Look for Website. It protects all the requirements of Website Style and Development. It also covers different elements like articles, design etc. of your website.

Search Website Optimization

An SEO will create your website and company popular on the internet and create your website noticeable. SEO uses On-page Search engine optimization and Off-page Search engine optimization to create your website perfect to google. On-page Search engine optimization protects search engine friendly design and good articles for website along with the selection of right key terms, file labeling and routing framework of your website. Style your website according to the Google, Google and other search engines suggestions.

As the use of internet are improving the on the internet Marketing improving. You can get better income on the internet than the traditional marketing. SEO In India provides the growth in Online Marketing because it helps you to create your items easily available to users.

You need to upgrade and maintain your website regularly so that visitors keep on returning to and keep them upgrade with your company items or services. Online Marketing is highly reliant on SEO now a days and SEO services have changed the way of selling. SEO services in Indian are a big market of freelancing SEO services.

Jake Barrett is an SEO Expert and creates articles for Look for Website Marketing. He has skills in Website Search engine optimization Solutions, Product Marketing and providing material for companies having SEO Solutions Indian.

Wednesday, April 25, 2012

Another step to reward high-quality sites

Google has said before that search engine optimization, or SEO, can be positive and constructive—and we're not the only ones. Effective search engine optimization can make a site more crawlable and make individual pages more accessible and easier to find. Search engine optimization includes things as simple as keyword research to ensure that the right words are on the page, not just industry jargon that normal people will never type.

“White hat” search engine optimizers often improve the usability of a site, help create great content, or make sites faster, which is good for both users and search engines. Good search engine optimization can also mean good marketing: thinking about creative ways to make a site more compelling, which can help with search engines as well as social media. The net result of making a great site is often greater awareness of that site on the web, which can translate into more people linking to or visiting a site.

The opposite of “white hat” SEO is something called “black hat webspam” (we say “webspam” to distinguish it from email spam). In the pursuit of higher rankings or traffic, a few sites use techniques that don’t benefit users, where the intent is to look for shortcuts or loopholes that would rank pages higher than they deserve to be to be ranked. We see all sorts of webspam techniques every day, from keyword stuffing to link schemes that attempt to propel sites higher in rankings.

The goal of many of our ranking changes is to help searchers find sites that provide a great user experience and fulfill their information needs. We also want the “good guys” making great sites for users, not just algorithms, to see their effort rewarded. To that end we’ve launched Panda changes that successfully returned higher-quality sites in search results. And earlier this year we launched a page layout algorithm that reduces rankings for sites that don’t make much content available “above the fold.”

In the next few days, we’re launching an important algorithm change targeted at webspam. The change will decrease rankings for sites that we believe are violating Google’s existing quality guidelines. We’ve always targeted webspam in our rankings, and this algorithm represents another improvement in our efforts to reduce webspam and promote high quality content. While we can't divulge specific signals because we don't want to give people a way to game our search results and worsen the experience for users, our advice for webmasters is to focus on creating high quality sites that create a good user experience and employ white hat SEO methods instead of engaging in aggressive webspam tactics.

Here’s an example of a webspam tactic like keyword stuffing taken from a site that will be affected by this change:



Of course, most sites affected by this change aren’t so blatant. Here’s an example of a site with unusual linking patterns that is also affected by this change. Notice that if you try to read the text aloud you’ll discover that the outgoing links are completely unrelated to the actual content, and in fact the page text has been “spun” beyond recognition:


Sites affected by this change might not be easily recognizable as spamming without deep analysis or expertise, but the common thread is that these sites are doing much more than white hat SEO; we believe they are engaging in webspam tactics to manipulate search engine rankings.

The change will go live for all languages at the same time. For context, the initial Panda change affected about 12% of queries to a significant degree; this algorithm affects about 3.1% of queries in English to a degree that a regular user might notice. The change affects roughly 3% of queries in languages such as German, Chinese, and Arabic, but the impact is higher in more heavily-spammed languages. For example, 5% of Polish queries change to a degree that a regular user might notice.

We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.

Thursday, April 19, 2012

Get Free Facebook Traffic For Your Site - 10 Free Tips

Get No cost Facebook Visitors - 10 sources

I want to discuss 10 of the most highly effective tips on how to get free Myspace traffic. When you understand the concepts behind using this public networking large for developing your company I hope that you can benefit from the number one traffic resource that cost nothing.

1. Running a weblog - Programs (part 1)

Set up a WordPress weblog and incorporate some of the plug-ins that Facebook has on provide which includes a fan web page like box, the like button and also thoughts on content. It is important to get free Facebook traffic using these applications as they are extremely easy to use.

2. Running a weblog - Programs (part 2)

Include giving options on your site which allows customers to quickly discuss your articles on both Tweets and Facebook . Involve these applications or hook up ins at the end of each publish so that individuals can quickly discuss your articles with others.

3. Running a weblog - Programs (part 3)

Include a public networking gadget which allows individuals to hook up with you on Myspace. Not only is this a great way to get free Facebook traffic but it also creates connections with your visitors who discover your articles interesting.

4. Running a weblog - Syndication

Start to make little groups within Facebook with customers who are willing to distribute your content, When you begin to discover Facebook customers who are willing to distribute and discuss your content to their supporters this will help you to get free Myspace traffic through others utilizing your content.

The next area explaining how to get free Facebook visitors by creating a record. When you have a record you can begin to use your record to transmitted information alluring your record to your Myspace web page. You can have a special reward for your record and ask them in come back to suggest your web page to their Myspace supporters.

5. Blogging - List building (Part 1)


Start to build an record by having an option box on your web or blogsite with an provide in exchange for a customers e-mail. You range from an writers trademark box at the end of each publish which can be set up to gather information also with a little item of HTML value.

6. Blogging - List building (Part 2)


Create a publication opt in web page for your site. You can add a new web page to your WordPress weblog and use a refocus WordPress hook up in to refocus to an exterior web page which range from an opt in box for your publication members. At the begin of each short content you can have a little item of HTML value which can have a note to tell visitors to join your publication.

7. List building (Part 2)


Find adswap lovers who are willing to mail out to their record for you and in come back you do the same. This is one of the most highly effective methods of developing an record and fast.

8. Article writing

Use content to begin driving free visitors to your Myspace web page. Personalize your resource box with a weblink to your Myspace consideration in the same way that this content has been designed.

9. Movie marketing

One of the best tips on how to get free Myspace visitors to make video clips. After your video has been designed you can then have a weblink to your Myspace fan web page or information web page by placing it in the information area. Movie is changing written details as individuals become more interested and interested in seeing a person speak to them rather than study their details. A variety of both works well.

10. Social bookmarking

Social social bookmarking websites will help to produce your articles to a wide viewers of visitors. The power of using social bookmarking websites to get free Myspace visitors tremendous as visitors can discuss your details very quickly with others.

With these 10 factors taken in to consideration the main factor to get free Myspace visitors articles. Individuals only add you, discuss your details or study your articles if it is useful and exclusive. The above 10 factors all link back to the issue of offering value. This will be the key to your achievements and to get free Myspace traffic.

I am a modern on the internet business owner who is also a successful off-line business owner. He includes a exclusive approach to multilevel promotion by developing connections with other promoters using public networking and web 2.0 techniques. If you want John's system for achievements and would like to experience his regular up-dates visit his internet promotion newsletter


Posted By - SEO Company India

Monday, April 16, 2012

Google Panda 40 changes for February

This month we have many improvements to celebrate. With 40 changes reported, that marks a new record for our monthly serieson search quality. Most of the updates rolled out earlier this month, and a handful are actually rolling out today and tomorrow. We continue to improve many of our systems, including related searches, sitelinks, autocomplete, UI elements, indexing, synonyms, SafeSearch and more. Each individual change is subtle and important, and over time they add up to a radically improved search engine.

Here’s the list for February:

  • More coverage for related searches. [launch codename “Fuzhou”] This launch brings in a new data source to help generate the “Searches related to” section, increasing coverage significantly so the feature will appear for more queries. This section contains search queries that can help you refine what you’re searching for.
  • Tweak to categorizer for expanded sitelinks. [launch codename “Snippy”, project codename “Megasitelinks”] This improvement adjusts a signal we use to try and identify duplicate snippets. We were applying a categorizer that wasn’t performing well for our expanded sitelinks, so we’ve stopped applying the categorizer in those cases. The result is more relevant sitelinks.
  • Less duplication in expanded sitelinks. [launch codename “thanksgiving”, project codename “Megasitelinks”] We’ve adjusted signals to reduce duplication in the snippets for expanded sitelinks. Now we generate relevant snippets based more on the page content and less on the query.
  • More consistent thumbnail sizes on results page. We’ve adjusted the thumbnail size for most image content appearing on the results page, providing a more consistent experience across result types, and also across mobile and tablet. The new sizes apply to rich snippet results for recipes and applications, movie posters, shopping results, book results, news results and more.
  • More locally relevant predictions in YouTube. [project codename “Suggest”] We’ve improved the ranking for predictions in YouTube to provide more locally relevant queries. For example, for the query [lady gaga in ] performed on the US version of YouTube, we might predict [lady gaga in times square], but for the same search performed on the Indian version of YouTube, we might predict [lady gaga in India].
  • More accurate detection of official pages. [launch codename “WRE”] We’ve made an adjustment to how we detect official pages to make more accurate identifications. The result is that many pages that were previously misidentified as official will no longer be.
  • Refreshed per-URL country information. [Launch codename “longdew”, project codename “country-id data refresh”] We updated the country associations for URLs to use more recent data.
  • Expand the size of our images index in Universal Search.[launch codename “terra”, project codename “Images Universal”] We launched a change to expand the corpus of results for which we show images in Universal Search. This is especially helpful to give more relevant images on a larger set of searches.
  • Minor tuning of autocomplete policy algorithms. [project codename “Suggest”] We have a narrow set of policies for autocomplete for offensive and inappropriate terms. This improvement continues to refine the algorithms we use to implement these policies.
  • “Site:” query update [launch codename “Semicolon”, project codename “Dice”] This change improves the ranking for queries using the “site:” operator by increasing the diversity of results.
  • Improved detection for SafeSearch in Image Search. [launch codename "Michandro", project codename “SafeSearch”] This change improves our signals for detecting adult content in Image Search, aligning the signals more closely with the signals we use for our other search results.
  • Interval based history tracking for indexing. [project codename “Intervals”] This improvement changes the signals we use in document tracking algorithms. 
  • Improvements to foreign language synonyms. [launch codename “floating context synonyms”, project codename “Synonyms”] This change applies an improvement we previously launched for English to all other languages. The net impact is that you’ll more often find relevant pages that include synonyms for your query terms.
  • Disabling two old fresh query classifiers. [launch codename “Mango”, project codename “Freshness”] As search evolves and new signals and classifiers are applied to rank search results, sometimes old algorithms get outdated. This improvement disables two old classifiers related to query freshness.
  • More organized search results for Google Korea. [launch codename “smoothieking”, project codename “Sokoban4”] This significant improvement to search in Korea better organizes the search results into sections for news, blogs and homepages.
  • Fresher images. [launch codename “tumeric”] We’ve adjusted our signals for surfacing fresh images. Now we can more often surface fresh images when they appear on the web.
  • Update to the Google bar. [project codename “Kennedy”] We continue to iterate in our efforts to deliver a beautifully simple experience across Google products, and as part of that this month we made further adjustments to the Google bar. The biggest change is that we’ve replaced the drop-down Google menu in the November redesign with a consistent and expanded set of links running across the top of the page.
  • Adding three new languages to classifier related to error pages. [launch codename "PNI", project codename "Soft404"] We have signals designed to detect crypto 404 pages (also known as “soft 404s”), pages that return valid text to a browser but the text only contain error messages, such as “Page not found.” It’s rare that a user will be looking for such a page, so it’s important we be able to detect them. This change extends a particular classifier to Portuguese, Dutch and Italian.
  • Improvements to travel-related searches. [launch codename “nesehorn”] We’ve made improvements to triggering for a variety of flight-related search queries. These changes improve the user experience for our Flight Search feature with users getting more accurate flight results.
  • Data refresh for related searches signal. [launch codename “Chicago”, project codename “Related Search”] One of the many signals we look at to generate the “Searches related to” section is the queries users type in succession. If users very often search for [apple] right after [banana], that’s a sign the two might be related. This update refreshes the model we use to generate these refinements, leading to more relevant queries to try.
  • International launch of shopping rich snippets. [project codename “rich snippets”] Shopping rich snippets help you more quickly identify which sites are likely to have the most relevant product for your needs, highlighting product prices, availability, ratings and review counts. This month we expanded shopping rich snippets globally (they were previously only available in the US, Japan and Germany).
  • Improvements to Korean spelling. This launch improves spelling corrections when the user performs a Korean query in the wrong keyboard mode (also known as an "IME", or input method editor). Specifically, this change helps users who mistakenly enter Hangul queries in Latin mode or vice-versa.
  • Improvements to freshness. [launch codename “iotfreshweb”, project codename “Freshness”] We’ve applied new signals which help us surface fresh content in our results even more quickly than before.
  • Web History in 20 new countries. With Web History, you can browse and search over your search history and webpages you've visited. You will also get personalized search results that are more relevant to you, based on what you’ve searched for and which sites you’ve visited in the past. In order to deliver more relevant and personalized search results, we’ve launched Web History in Malaysia, Pakistan, Philippines, Morocco, Belarus, Kazakhstan, Estonia, Kuwait, Iraq, Sri Lanka, Tunisia, Nigeria, Lebanon, Luxembourg, Bosnia and Herzegowina, Azerbaijan, Jamaica, Trinidad and Tobago, Republic of Moldova, and Ghana. Web History is turned on only for people who have a Google Account and previously enabled Web History.
  • Improved snippets for video channels. Some search results are links to channels with many different videos, whether on mtv.com, Hulu or YouTube. We’ve had a feature for a while now that displays snippets for these results including direct links to the videos in the channel, and this improvement increases quality and expands coverage of these rich “decorated” snippets. We’ve also made some improvements to our backends used to generate the snippets.
  • Improvements to ranking for local search results. [launch codename “Venice”] This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal. 
  • Improvements to English spell correction. [launch codename “Kamehameha”] This change improves spelling correction quality in English, especially for rare queries, by making one of our scoring functions more accurate.
  • Improvements to coverage of News Universal. [launch codename “final destination”] We’ve fixed a bug that caused News Universal results not to appear in cases when our testing indicates they’d be very useful.
  • Consolidation of signals for spiking topics. [launch codename “news deserving score”, project codename “Freshness”] We use a number of signals to detect when a new topic is spiking in popularity. This change consolidates some of the signals so we can rely on signals we can compute in realtime, rather than signals that need to be processed offline. This eliminates redundancy in our systems and helps to ensure we can continue to detect spiking topics as quickly as possible.
  • Better triggering for Turkish weather search feature.[launch codename “hava”] We’ve tuned the signals we use to decide when to present Turkish users with the weather search feature. The result is that we’re able to provide our users with the weather forecast right on the results page with more frequency and accuracy.
  • Visual refresh to account settings page. We completed a visual refresh of the account settings page, making the page more consistent with the rest of our constantly evolving design.
  • Panda update. This launch refreshes data in the Panda system, making it more accurate and more sensitive to recent changes on the web.
  • Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable.
  • SafeSearch update. We have updated how we deal with adult content, making it more accurate and robust. Now, irrelevant adult content is less likely to show up for many queries.
  • Spam update. In the process of investigating some potential spam, we found and fixed some weaknesses in our spam protections.
  • Improved local results. We launched a new system to find results from a user’s city more reliably. Now we’re better able to detect when both queries and documents are local to the user.