Differences Google Penguin VS Google Panda Updates

There was terrible sequence of Google Panda up-dates that hit the internet since Feb last year to improve SEO results. All the slight and significant up-dates were only focused to offer useful encounter to the on the internet visitors. The entrepreneurs made modifications to their SEO way to maintain their position on look for applications.

After that, the Twenty fourth of Apr 2012 saw another upgrade from Google named Penguin that has again raised questions on the website optimization. Such sequence of up-dates has given a clear indication that Google is serious about the relevance of the listings.

This is true that both up-dates were combined out to offer the best buyer by using look for applications. Google doesn't have any problem with any of the websites but dislikes those website owners who use tricks to influence the positions. Many businesses have misunderstandings about the difference between Google Penguin and Google Panda up-dates. Let's understand both the up-dates and variations between them so that you can modify your existing web technique.

Google Panda up-dates have an aim to reduce the positions of those websites that doesn't add value to the individual knowledge, contains low-quality or duplicated material and inappropriate marketing and material rate. These up-dates don't dissatisfy the high-quality websites as these have improved their positions on the basis of their original and informative material.

The low-quality material is marked as spam and offers no real information to the reader. Therefore, material plants are major hit by the Panda that allows material without any review. Moreover, Panda upgrade penalizes the entire website if significant quantity of WebPages contains slim material. The primary intention was to put a stop on the material scrapers who were expert in resale other writer's material in their own name.

On the other hand, Google Penguin upgrade focuses on web new spamming. This upgrade is affecting all those websites that are not submission with the guidelines set by the Google. The websites that are focusing on look for phrases filling or those websites that contain unrelated confident hyperlinks have been hit by Penguin upgrade. Some of the other significant factors are competitive exact-matching anchor-text; look for phrases filling in hyperlinks and excessive use of exact-matching websites.

Without assistance of SEO consultant, it will be too hard to find out the primary reason behind your traffic loss over your website. Therefore, it is important to remain in constant touch with an SEO Services India that can help you prepare a success SEO way to keep away from such Google up-dates.

9 Actionable Suggestion for Link Prospecting

I find link prospecting to be one of the most time-consuming and challenging parts of link building. In order to build and maintain a natural link profile for your website, your prospecting activity needs to cover a wide range of opportunities and generate the right targets and leads for your project/campaign. So prospecting is usually pretty easy to start off with - run a few Google searches and you've got yourself a set of content-rich websites within your target industry. However, once you’ve gone through this initial list, you realise the challenge that you're faced with.

Here are some of the things we do at GPMD to generate a broader set of quality prospects. Using these practices, we're able to identify a huge selection of relevant, high quality blogs and industry websites within different sectors.

Tip 1: Advanced search queries

Advanced search queries are our starting point. They’re quick, easy to use and they are great for finding opportunities for guest blogging, collaboration projects, sponsorship etc.

Examples of advanced search queries:

Inurl Search (Dental inurl:blog / Dental blog inurl:.co.uk)

These search queries will filter websites with your preferred domain extension or search term within its URL. The above examples will return dental blogs and dental blogs based in the UK.

Exact Phrase Search (Dental “Guest post” / Dental “Write for us”)

These queries (using speech marks to find the exact text) are ideal for finding websites that are either looking for guest bloggers or accept guest blog posts. The above examples will return dental websites that accept guest posts and dental websites that are looking for writers.

Intitle Search (Dental Intitle:Guest Post – Dental Intitle: Advertise)

Searching for specific content within the title helps to filter the pages that are most relevant and also find opportunities by searching for advertising or guest posting opportunities. The above examples will return dental websites that accept guest posts and dental websites with advertising opportunities.

Wildcard Search (Dental “Guest *” blog)

Using the wildcard (*) filters results that contain the exact words within your query and an additional word in the position of the wildcard. The above query will return dental blogs that feature “guest post”, “guest writer”, “guest blog” etc within their content or title (with the second word in place of the wildcard).

Using more than one of these strings within the same search will help to further refine the results and provide very specific prospects for you to use to build links.

Example of a query that could be used for finding guest blogging opportunities for a dental website.

Tip 2: Use Twitter tools to find niche bloggers

Building relationships on Twitter is a great way of generating opportunities. By regularly talking to bloggers within your industry, you’re developing an outreach that could be utilised for product launches, obtaining reviews, guest blogging and much more.

Follower Wonk:

Follower Wonk is a great tool that allows you to search through Twitter bios, helping you to identify targets for building relationships or just approaching for link-building.

Example: If you're looking to obtain links from dental blogs, you could search for dental blog, dentist blog, dentistry blog and so on. You can then filter the results and order by the available metrics to help find the most suitable people.

Topsy:

Topsy is a very useful tool that lets you search the social web (including blogs). You could search for your brand, niche keyword or web address, find the people who're talking about you or your industry and then get in touch (and hopefully get a link from their blog). You could also search for guest blogging opportunities using things like 'guest blog dentistry' and then approach the website owner/blogger.

These are just a couple of examples, there are literally thousands more tools that can help you find link building opportunities.

Tip 3: Look at blogroll and directory links

When you find a really good blog that you would like a link from, don't just contact them and wait for a reply! You should be looking for a links page or a blogroll to find other similar bloggers that could also provide a good link to your website. It is important to remember that not all good blogs are optimised for search, making a lot of them really hard to find – unless you use these kinds of techniques.

Also, when you're looking down at your competitors' links from directories like spammylinkdirectory.com (not a real website), you could be finding a few new opportunities. Chances are that you've already looked through your competitors' links, but you might find different websites that you haven't analysed within these directories, some of which may have some good ideas/links that you could emulate for your website.

Tip 4: Reverse image search

I often hear people moaning about how some blog or website has used one of their images in a post or article – without realising that this is a great opportunity to obtain a really good link! If you come across another website using your image, send them a polite email, compliment their content and website, and just ask if they can add a link to your website as the source of the image. This link-building technique is natural and free – which is why optimising your images and making them freely available is a great way of generating these opportunities. You can search for your web address in Google's new-look image search feature ortineye.com, both will help you to find where your images are being used.

Tip 5: Use PPC advertising to find advertising opportunities

Running a short-term, low cost PPC campaign is a great way to find link building opportunities. Once your PPC ad is live on lots of related blogs, you can contact the blogger, mention your advert and suggest that you look at other options.

I would recommend complimenting the blog content and asking to submit a few guest posts about your experience within your industry. Then, once you have obtained a number of links, simply turn off the adwords campaign.

Tip 6: Use BuzzStream

I started using BuzzStream (a link-building CRM tool) around three months ago, with the intention of streamlining my link building process, and it has saved me a huge amount of time! BuzzStream does actually have a feature designed to identify link prospects, but I haven't really used it, I am more interested in the BuzzMarker and the BuzzBox.

The BuzzMarker is placed on your bookmark toolbar and it pulls in a huge amount of data with one simple click. This data includes whois information, social media accounts, contact details and even data from key SEO metrics (including SEOmoz data). All of this is then available within the CRM system itself and can be added too or edited at any point.

You can also BCC the BuzzBox email address into emails that you're sending to prospects, which will then automatically add the emails into the CRM.

Tip 7: Ask questions

Once you have built a relationship (or link) with a blogger or industry professional, why don't you ask them which blogs and news websites they follow? This is a great way of identifying websites that you may not have reached or found otherwise and it will take very little time. If the blogger is a friend of connection of the person who recommended it, you then also have an angle to start contact with.

Tip 8: Use what's already out there

Competitor Analysis:

Looking at the links that your competitors have will provide opportunities and inspiration, but there is a limit to the number of links that you can get. Once you have found new opportunities from your competitors, why don't you look at their links, and then links going to their links and so on? If you're looking at relevant websites, chances are they will have some good links that you can look to emulate.

Old linkbait:

If you're looking to implement an idea or even just get some quick links, looking at what has been done before is a really good place to start.

For example, if you're looking to write a list of the top 50 most influential bloggers in your industry, have a look at those who are featured on the list and check if they link back to the website. If they do link back, they could be an easy win. Also, as your version will be the latest one, it's probably worth contacting the people linking to the previous version and asking them to link to your new release.

Tip 9: Utilise existing relationships

If you're involved within your industry, chances are that you know people that have contacts that have blogs. Well, now is the time to pull in that favour and get the introduction.

If you know people, or know people that know people, make sure you take advantage of the situation, as I can guarantee that your competitors will be doing it.

These links are simple, natural and are difficult for competitors to copy.

Article Source

http://www.seomoz.org/blog/9-actionable-tips-for-link-prospecting

Google Sanitizes Websites Based on the Panda - Penguin Algorithms

Look for Google has provided a way by which web viewers can prevent certain websites that showup in their listings. This can be done by using Look for Google Firefox Expansion. This choice allows a web reader to eliminate a web page from the google which they think is not appropriate, by hitting the "Block" choice. When the prevent choice is visited then all outcomes associated with that web page is clogged. If the web-surfer wants the web page to be completely clogged permanently then they have to sign into their Look for Google Account and validate the prevent ask for.

This data is then used by the Google formula which determined an 84 % overlap with the websites that were adversely affected by the Panda upgrade.

On Twenty fourth Feb 2011, Look for Google made a modify to its search formula [Panda Update] which targeted to lower the positions of low excellent websites, and bring top excellent websites to the top of the listings. This modify affected 12 % of all listings. Websites that were putting a lot of advertising on their web-pages saw a down pattern, and web websites and news websites saw an uptrend in positions.

The objective behind the Panda upgrade is to help web viewers to find top excellent websites in comparison to websites that are built from articles gardening and aggregator/spam websites. Panda's primary goal is to down position websites that provide poor buyer.

Factors that need to be kept in thoughts that makes a web page susceptible to Panda

1. Is the details provided in the web site trustworthy?
2. Is the articles of the web site written by an expert who is well experienced with the industry?
3. Does the web page have repetitive or replicate content?
4. Is the articles totally exempt from punctuation faults and lexical errors?
5. Does the web site provide value when as opposed to other websites that show up in the search result?
6. What kind of qc actions have been put into place to create sure the excellent of the content?
7. Does the articles provided in the web site provide a complete information of the topic?
8. Would web viewers grumble when they see your webpage/s?
9. Is the web articles too short and missing important information?
10. Does your web site have a superior jump rate?
11. Does your web site have low excellent of back hyperlinks to it?

The newest edition of the Panda upgrade is 3.6 which was combined out on 27th Apr 2012. On Twenty fourth Apr 2012 Look for  Google  released another formula called the Penguin Update. The Penguin upgrade is also known as the Webspam upgrade, and it is designed to recognize those webpage's that are new spamming the Look for  Google  Website by using techniques that breach Look for  Google recommendations like hiding, search term filling and link schemes

Factors that need to be kept in thoughts to prevent your web page being susceptible to Penguin

1. Is the information presented in the webpage trustworthy?
2. Is the content of the webpage written by an expert who is well versed with the industry?
3. Does the website have redundant or duplicate content?
4. Is the content free from spelling mistakes and grammatical errors?
5. Does the webpage provide value when compared to the other webpages that show up in the search    result?
6. What kind of quality control measures have been put into place to ensure the quality of the content?
7. Does the content provided in the webpage offer a complete description of the topic?
8. Would web surfers complain when they see your webpage/s?
9. Is the web content too short and lacking important information?
10. Does your webpage have a high bounce rate?
11. Does your webpage have low quality of inbound links to it? Article Source:

The Panda 3.6 and the Penguin up-dates are caution efforts towards over optimization that takes away the buyer of the web reader when they do looking in Look for engines. Look for engines as google will lose its efficiency if it provides low excellent listings, so it has to work towards helping the web viewers encounter. The most secure path to prevent your web page from the charges of the Panda and Penguin upgrade is to only use White Hat SEO Techniques which stick to Google SEO Guidelines!

Increase Website Visitors with SEO Visitors Examine. Your one stop shop for all your SEO Needs! We are dedicated to Internet Marketing/Digital Promotion, SEO Copy-writing - Content Composing, PPC - Look for searc engines AdWords, Website Developing - HTML/PHP. Our SEO strategies are modified bearing in thoughts the newest Panda and Penguin Updates.

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